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Inattentional Blindness Experiments

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Inattentional blindness experiments. This video test demonstrates inattentional blindness and selective attention pay attention to how many passes are made between the players. This term was coined in the 1990s by arien mack and irvin rock as a way to describe the results of their research. In inattentional blindness experiments participants fail to identify some stimulus in a single display a phenomenon that doesn t rely on memory the way change blindness does.

The problem with inattentional blindness the most effective cloaking device is the human mind viewers of this video were asked to count how many times white shirted players passed the ball. Inattentional blindness refers to an inability to identify an object all together whereas change blindness is a failure to compare a new image or display to one that was previously stored in memory. The failure to see a fully visible but unexpected object because attention is focused on another task is called inattentional blindness.

The invisible gorilla experiment did not create the term inattentional blindness the phenomenon actually first appeared in a 1992 book with the same name. Two psychologists have been conducting experiments on inattentional blindness how people fail to see things in front of them when they re focused on something else. Inattentional blindness inattentional blindness is when you simply don t see what you don t pay attention to.

The original world famous awareness test from daniel simons and christopher chabris. Some of you may have tried the gorilla in our midst experiment created by the psychologists christopher simons and daniel chabris a couple of decades ago. Count how many times the players wearing white pass the basketball.

In this experiment researchers asked participants to watch a video of people tossing a basketball and the observers were told to count the number of passes or to keep track of the number of throws versus bounce passes.

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